Conference Aim and Objective
Over the years, we have witnessed the growing market and rising dominance of services to the
global economy. The rapid advance of technology allows firms to export their
knowledge, creativity, and innovations into global markets and provide services
that are previously available only to local customers. The remarkable growth of
service economy is derived not only from traditional service industries, but
also from manufacturing and technology industries that have recognized the need
to provide revenue-generating quality services in order to compete in the world.
The competition keeps intensifying swiftly as the challengers from developing
economies such Brazil, China, India, and Russia in which services are growing at
30% per year. Breaking down the boundary of industrial sectors and geographical
regions, companies nowadays are competing with their rivals on everything around
the globe. How would the development of service science help these companies
compete in this new era? In light of these trends, the first ICSSI will serve as
a forum that allows researchers and practitioners from different fields to meet
with each other for intellectual exchanges, research collaborations, and
professional development.
