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Areas of interest include but are not limited to the following:
 
  • Service Management Track
  •     - Service ecosystem modeling and evolution
        - Service organization
        - Human resource management in services
        - Service strategy
        - Service capability
        - Service project management
        - Service metrics and benchmarks
        - Organizational transformation for service economy
        - Service risk management
        - Service operations
        - Knowledge management and service productivity
        - Service supply chain management

  • Service Innovation Track
  •     - New service development
        - Service design methodology
        - Service Innovation theory
        - Business model innovation
        - Business process modeling and design
        - Involving customer in service innovation
        - R&D management for services

  • Service Marketing Track
  •     - Service marketing management
        - Service quality and customer satisfaction
        - Customer relationship management
        - Service-dominant logic of marketing
        - Consumer/customer experiences
        - Service communication
        - Service pricing
        - Service branding

  • E-Services and Service Computing Track
  •     - Collaborative service management in B2B and B2C e-commerce
        - E-market for services
        - Mobile services
        - Decision support systems for service management and operations
        - Data mining for service intelligence
        - Service knowledge management
        - Implementation and management of service-oriented architecture
        - Intelligent agents and web services
        - IT service management

  • Service Design and Engineering Track
  •     - Service concept
        - Service system engineering
        - Service design methodology
        - Service optimization
        - Service demand forecasting, pricing, and planning
        - Service quality assurance
     

    For any query about the topics, please contact the track chairs:

  • Service Management Track
  •     - Rueylin Hsiao (rueylin@nccu.edu.tw)
        - Wai Fong Boh (awfboh@ntu.edu.sg )

  • Service Innovation Track
  •     - Yuan-Chieh Chang (yucchang@mx.nthu.edu.tw)
        - Ali Farhoomand (ali@business.hku.hk)

  • Service Marketing Track
  •     - Chi Kin Yim (yim@business.hku.hk)
        - Hung-Chang Chiu (hcchiu@mx.nthu.edu.tw)

  • E-Services and Service Computing Track
  •     - Vincent S. Tseng (tsengsm@mail.ncku.edu.tw)
        - Chengqi Zhang (chengqi@it.uts.edu.au)
     
  • Service Design and Engineering Track
  •     - Tuure Tuunanen (tuure@tuunanen.fi)
        - David C.L. Kuo (davidclkuo@itri.org.tw)
     

    For more information about the conference, please contact program chairs:
    HsiuJu Rebecca Yen (hjyen@mx.nthu.edu.tw)
    Benjamin Yen (benyen@business.hku.hk)