Conference Chairs

Chintay Shih, National Tsing Hua University, Taiwan

Bo Edvardsson, CTF Service Research Centre, Karlstad University, Sweden

James Yeh, Corporate Strategy, IBM, USA

Program Chairs

HsiuJu Rebecca Yen, National Tsing Hua University, Taiwan

Benjamin Yen, The University of Hong Kong, Hong Kong

Service Management Track Chairs

Rueylin Hsiao, National Chengchi University, Taiwan

Wai Fong Boh, Nanyang Business School, Singapore

Service Innovation Track Chairs

Yuan-Chieh Chang, National Tsing Hua University, Taiwan

Ali Farhoomand, University of Hong Kong, Hong Kong

Service Marketing Track Chairs

Chi Kin Yim, University of Hong Kong, Hong Kong

Hung-Chang Chiu, National Tsing Hua University, Taiwan

E-Services and Service Computing Track Chairs

Vincent S. Tseng, National Cheng Kung University, Taiwan

Chengqi Zhang, University of Technology, Sydney, Australia

Service Design and Engineering Track Chairs

Tuure Tuunanen, the University of Auckland, New Zealand

David C.L. Kuo, Industrial Technology Research Institute of Taiwan, Taiwan

Advisory Board

Mary Jo Bitner, Arizona State University, USA

Eldon Y. Li, National Chengchi University, Taiwan

T.P. Liang, National Sun-Yat-Sen University, Taiwan

Parsu Parasuraman, University of Miami, USA

Aleda V. Roth, Clemson University, USA

Michael Shaw, University of Illinois at Urbana-Champaign, USA

Krishna Singh, IBM Almaden Research Center, USA

Vicky Smith-Daniels, Arizona State University, USA

Jim Spohrer, IBM Almaden Research Center, USA

James A. Fitzsimmons, The University of Texas at Austin, USA

Jonathan Linton, University of Ottawa, Canada

Webmaster and Publication Chair

Ci-Wei Lan, National Tsing Hua University, Taiwan